First shopping centre opened in Englos Lille. The shopping mall featured 30 stores, a first in Europe. The first supermarkets opened in Poland with the acquisition of the Billa stores which became Elea. Groupe Auchan reorganised into 4 divisions: hypermarkets, supermarkets, Banque Accord and Immochan. Auchan Retail Vietnam and Lazada enter into a strategic partnership to develop phygital food retailing in Vietnam. Strategic partnership between Auchan Retail, the Casino group, Metro and Schiever to build Horizon, the next-generation central purchasing department.
Management Committee. Skip to content. Our Business. See our brochure. Our purpose? We want to change the lives of 8 billion people between now and At Auchan Retail, we are certain that a world that consumes more efficiently has a better chance of being more efficient.
Our business? We are a next-generation retailer We are responsible campaigners for good, healthy and local products.
Watch the video. Trust This is key to a working relationship that is effective, considerate and full of meaning, for all. Excellence Working to the highest standards and cultivating a similar thinking in others. Openness Openness is a state of mind that makes all the difference and makes change possible. First Auchan hypermarket opened in Roncq North of France.
Skip to main content. Single Accounts Corporate Solutions Universities. The French brand draws consumers of various income backgrounds — from both rural and urban communities. Check out more exciting insights about Auchan in the French grocery stores market with our Brand Report.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of July Topics include Customers' demographic profile Customer lifestyle Marketing touchpoints.
Description Content Tables. Order study. Yes, let me download! More than 7, companies trust Statista. Procter and Gamble. Recommended studies and dossiers Supermarkets and grocery stores in Canada Supermarkets and grocery stores in Canada. The group's stores trade primarily under the Auchan hypermarket and Atac supermarket banners in France, where the group posts some 70 percent of sales, but also under other names on the international scene, primarily in Spain, Portugal, and Italy.
The company is less present in the United States, operating a sole hypermarket in Houston, Texas. The Auchan group also acts as an umbrella for a number of other Mulliez family-owned retail operations, including the Leroy Merlin DIY do-it-yourself chain, the second largest in the French market; the restaurant group Flunch; clothing, under the Kiabi store banner; appliances, electronics, and computers through 50 Boulanger stores; the Tapis-St.
Maclou chain of flooring and carpets; as well as the original Mulliez family company, the Phildar chain of clothing, textiles, and sewing and knitting supplies. Auchan is led by Christophe Dubrulle, cousin to founder Gerard Mulliez--who, after building his home next to the company's northern France headquarters, remains active in planning the group's strategy.
The Mulliez family founded its first company, Phildar, in At first a manufacturer of textiles, Phildar turned to the retail sector in , when it trademarked the company name and began to develop its Phildar brand name of textiles and knitting and sewing supplies. The company turned toward franchising to expand its distribution network, licensing the first Phildar franchise store in Phildar grew to become one of the largest textiles distributors in the world--by the end of the 20th century the company's network included 1, stores.
Yet Phildar also was manufacturing another product: Gerard Mulliez, one of French retailing's major retailing figures in the 20th century. A self-proclaimed autodidact, Mulliez never completed high school, but instead went to work, at first in manufacturing, becoming a foreman in the family's textile dye shop before managing the company's knitting factory.
At the start of the s, Mulliez decided to go into business for himself. In , Mulliez, then 29 years old, opened his first store, a grocery, in Roubaix, in a neighborhood known as the 'haut champs' or high fields. Pronounced 'oh-cham,' this first retail location soon gave its name to what was to become the Auchan retail empire. Mulliez's first store failed, however. Yet, rescued by his family, Mulliez determined to stay in retailing.
Taking his inspiration from Edouard Leclerc, the former priest turned founder of the E. Cutting prices throughout his store, Mulliez soon began to attract a new clientele. By the mids, the company was ready to expand, taking French retailing to an entirely new level. In , Mulliez opened the first of a new retailing concept--the so-called 'hypermarket. The Auchan format was an instant success--in its first year the company posted sales of FFr 70 million and profits of some FFr , Mulliez quickly began building the Auchan name into one of the country's top retailers.
In this, he was helped by a number of factors, from economic to political. The collapse of the long postwar economic boom in France, as the country slipped into the recession brought on by the Arab Oil Embargo, encouraged consumers to seek out Auchan's discount formula.
The introduction of a variety of company-owned brands--some in all--which were priced significantly lower than competing national and international brand name products, helped drive store sales as well.
Consumers were also attracted to the modern appeal of these large self-service stores, to the detriment of the country's large class of small boutique shops. Politicians of the time also greeted the rise of the hypermarket as a way to fight the rampant inflation that was cutting deeply into the country's economy in the s.
The large-scale purchasing power of Auchan and rivals such as E. Leclerc, Carrefour, Docks de France, and Casino enabled these stores to maintain relatively low prices. In the s, the transfer of a great deal of planning authority from the national level to the local and regional levels made it possible for communities to clear away a number of planning codes and other obstacles that had prevented the growth of the hypermarket formula. Eager to reap the benefits of the tax revenues and employment opportunities offered by the new huge commercial centers, communities welcomed the new hypermarkets.
By the mids, Auchan's annual sales had topped FFr 2 billion.
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