Using popular social-media platforms, you can share your favorite shows and engage with others with similar interests. Zeebox is really easy to use. There are three main tabs on the dashboard. Shows that are currently trending can be found in TV Picks, while clicking the Guide button calls up a seven-day TV program guide that can be customized with favorite channels. The Activity tab is where you'll find the shows currently being watched by other Zeebox users, as well as shows that have been "booked" by you and your friends to watch later.
You can also click on live keywords, called Zeetags, to get additional info on people and things mentioned in a TV show. You don't have to use Zeebox's social features—you can still get info about the shows you watch—but signing in via Facebook or Twitter greatly expands your options. For example, you'll be able to see what your friends are watching, share your own picks with them, and chat with them about the shows. If you've logged in with Facebook, the shows you've viewed will appear in your timeline, and signing into Twitter lets you tweet your own thoughts about a show and see what others are saying.
Using the Zeetag tagging feature gives you more detailed information about the people, topics, music and videos, and products mentioned on TV. There are even links to make some purchases directly from within the app. NBC and HBO have enhanced some of their shows for Zeebox, providing some exclusive content and live viewer interactions during the programs, and Comcast Xfinity subscribers can change channels using the Zeebox app.
Show You is all about Internet videos, and though it started out as a video-discovery app, it recently added new features that use social interactions for finding and and sharing videos. When you sign in using one of your social-media accounts, such as Facebook or Twitter, ShowYou will go out on the Web and aggregate videos from friends and people you follow, and then serve them up via a new, easier-to-use grid-style interface.
Rose added that Beamly is well aware of the danger of spoilers for viewers who are a little way behind others in a popular series. Zeebox has been adding more features to draw users back regularly over the last two years: Rose said that as people gained the ability to follow shows, they came back twice as often, and that once they could follow people, they came back 10 times as often.
He also said that this has changed the kind of people using the app. When we launched, it was a very male geeky audience, all about remote-controlling and remote-recording and the TV guide: plain utility," he said. It's really resonated with people who want to talk about TV shows.
If Beamly can continue to be more mainstream, that's a good thing for the company and its business model, which revolves around TV producers and broadcasters using the app to provide extra interactivity around shows, as well as make money from shopping and advertising. The company also provides analytics on how people are interacting with specific shows, and a Shazam-style "SpotSynch" to help its app identify and "click-enable" individual TV ads.
You might be watching the ad for a car on TV, and can now click in the app, which uses your IP address to work out where you are and get a test drive," said Rose, who added that Beamly is working with broadcasters rather than against them — it wouldn't, for example, sell an in-app ad to Pepsi synchronised with a Coca-Cola ad on TV.
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Notify me of new posts via email. This site uses Akismet to reduce spam. Learn how your comment data is processed. Close Menu Product Management. It just added automatic show syncing and recommendations to its second screen app a few days ago, and it's back with a new developer portal that opens the Zeebox APIs to everyone, not just partners. Those building mobile and web apps can now integrate Zeebox's guides, social networking and tagging into their projects, as well as create synchronized widgets for Zeebox's own release.
If you're inclined to build on the company's TV experience, it's free to try the programming tools you'll find at the source link. The company also announces the launch of the zeebox Developer Portal, making its award-winning features available to the wider community so developers can become active players in the creation of second screen experiences in zeebox and beyond.
And this is just the beginning — we have a raft of additional features coming out later this summer to create the best second screen experience for time-shifted TV. The latest release of zeebox further enhances and personalizes the second screen experience.
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